Brand Design Project Guide

BEFORE YOUR PROJECT BEGINS

Before your project begins, please complete the following:

1. Signed Contract: Your signed contract must be received before your scheduled project start date.

2. Payment Completed: Your initial booking payment is required to reserve your start date. The remaining project balance must be paid before the project begins, according to the payment schedule outlined in your proposal and invoice.

3. Brand Questionnaire: Please complete your Brand Questionnaire thoroughly. This helps us understand your business, audience, values, personality, goals, and overall vision. The more thoughtful and detailed your responses are, the stronger the creative foundation will be.

4. Visual Inspiration: Please contribute to the shared Pinterest board and gather any visual or written references that communicate the feeling you hope your brand will convey. These references help us understand your preferences, but they will serve as inspiration rather than something we directly replicate.

5. Brand Clarity: Take time to reflect on your story, values, audience, offerings, and long-term goals. We’ll discuss these during our kickoff call, so having clarity beforehand will help us begin the project with focus and intention.

6. Decision-Maker Availability: Please designate one final decision-maker who can provide clear, consolidated feedback on behalf of the group and be available at key review points.

7. Trademark Confirmation: Ensure that you have the legal rights to use your chosen business name.

We will send your project dates, key review points, and any preparation deadlines before kickoff. Please let us know about travel or other availability constraints as early as possible!

YOUR FOUR WEEK PROJECT FLOW

The outline below is a guide. We will share the specific dates and review points for your project, and some phases may overlap as the work develops.

Week 1 | Discovery and creative direction

• We begin with a project launch call to discuss your questionnaire, goals, audience, and the way you want the brand to feel and function. We then research your market and positioning and develop a custom mood board, typography direction, and color exploration. We will present a focused creative direction for your review before moving into the identity design.

Your part: Join the launch call, share any missing context, and give clear feedback on the proposed direction.

Week 2 | Identity concepts

• Using the approved direction, we explore logo and visual identity concepts, then present a focused recommendation for your review. This is where the strategy begins to take shape through logo design, typography, color, and the beginnings of a broader visual system.

Your part: Tell us what is working and what needs refinement, with your team's thoughts gathered into one response. We will use that feedback to develop the selected direction.

Week 3 | Refinement and expanded brand system

We refine the selected identity and build out its supporting pieces, including the logo variations, submarks, illustrations, graphic elements, and favicon that make sense for the approved system. You will see how the identity works across relevant examples, so we can make decisions in context.

Your part: Review the refinements carefully, check names and spelling, and approve the core identity before we prepare final guidelines and files.

Week 4 | Guidelines and handoff

We organize the approved system into brand guidelines and a launch success roadmap. We prepare the final files and meet for a brand launch call to walk through the identity, answer implementation questions, and discuss your next steps.

Your part: Review the final presentation, confirm your approval, and make time for the launch call. Once the work is approved and the project is paid in full, we will deliver your files.

HOW WE WILL WORK TOGETHER

• Communication and feedback. We will share presentations, questions, and important decisions through your project dashboard and email. Please respond with one consolidated set of feedback or an approval within one business day of each review request, unless we agree on another deadline in writing. Your primary contact should resolve any conflicting opinions internally before sending feedback.

• Calls and availability. Your package includes a project launch call and a final brand launch call. We will schedule any other check-ins needed for your particular project. You do not need to be available all day, but you should have time set aside to review work and make decisions during the four-week project period.

• Revisions. Reasonable refinements to the selected creative direction are included during the project period, with no fixed number of revision rounds. We want room to make the approved direction as strong as it can be! A new direction after approval, redevelopment of previously approved work, new deliverables, or work requested after the project period may require a separate quote.

• Timing. We reserve approximately four consecutive weeks for your project. Timely materials, feedback, and approvals help us maintain that schedule. If a decision or required item is delayed, we may need to adjust the remaining work or schedule it for our next availability. The four-week outline is an anticipated process, not a guaranteed completion date.

WHAT YOU’LL RECEIVE

Your Full Brand Design package includes market research and positioning, a custom mood board, font and color selections, a full logo suite, brand guidelines, and a launch success roadmap. The logo suite includes a primary logo, two variations, submarks, supporting illustrations and elements developed for the approved system, and a favicon.

After final approval and full payment, we will deliver the approved brand assets in AI (Illustrator), PNG, JPG, and SVG formats as appropriate. We will organize the files so you can find the right version for different uses. Please download and back up your final files promptly.

NEED SOMETHING ELSE?

Many clients continue working with us after their project and we’d love to continue supporting your business as it grows! Once your identity is complete, we can help bring it to life through packaging, stationery, print materials, social media graphics, website design, launch materials, and other brand-aligned design needs.

Additional services are not automatically included in your Brand Design Project. Depending on the scope, they may be billed at our standard rate of $150 per hour or quoted as a separate custom project. All additional work will be discussed and approved before it begins.

OUR COMMITMENT

During your Brand Design Project, we’ll bring our full attention, creativity, and care to your project. We’ll communicate clearly, guide you through each stage of the process, honor your time, and approach every creative decision with intention.

We believe meaningful branding is about more than creating something beautiful. It’s about translating the heart of your business into a visual identity that feels recognizable, authentic, and built to grow alongside you! Thank you for trusting us with your business. It truly means the world to us.

WE’RE SO GLAD YOU’RE HERE

We’re genuinely excited to spend the next four weeks creating something meaningful together. Our hope is that the experience feels organized, collaborative, and enjoyable from beginning to end. Let’s make something beautiful together!