Brand Design Sprint Guide

UNDERSTANDING THE SPRINT

Before we begin, we want to take a moment to explain how the Brand Design Sprint works.

Unlike a traditional branding project that unfolds over several weeks, the Brand Design Sprint is an immersive, one-week collaboration designed to create focused momentum. This approach allows us to stay immersed in your creative direction, maintain consistency, and develop each part of your visual identity with intention. It also allows you to walk away with a professionally designed brand in a fraction of the time of a traditional branding process.

Throughout the week, we’ll guide you through a series of milestones. You’ll have opportunities to review our progress, provide feedback, ask questions, and help us refine the identity as it develops.

The sprint is built on three simple principles: preparation, communication, and trust.

When everyone enters the week prepared and engaged, the process becomes collaborative, efficient, and enjoyable. Our goal is to create an experience that feels clear, organized, and exciting from beginning to end!

BEFORE THE SPRINT

Because the Brand Design Sprint moves quickly, much of the strategic preparation happens before your sprint officially begins.

Having everything prepared ahead of time allows us to spend the week designing rather than gathering information or making foundational business decisions. The more clarity we have before Monday morning, the more time we can dedicate to creating an exceptional identity.

Before your sprint begins, please complete the following:

1. Signed Contract: Your signed contract must be received before your scheduled sprint.

2. Payment Completed: Your initial booking payment is required to reserve your sprint week. The remaining project balance must be paid before the sprint begins, according to the payment schedule outlined in your proposal and invoice.

3. Brand Questionnaire: Please complete your Brand Questionnaire thoroughly. This helps us understand your business, audience, values, personality, goals, and overall vision. The more thoughtful and detailed your responses are, the stronger the creative foundation will be.

4. Visual Inspiration: Please contribute to the shared Pinterest board and gather any visual or written references that communicate the feeling you hope your brand will convey. These references help us understand your preferences, but they will serve as inspiration rather than something we directly replicate.

5. Brand Clarity: Take time to reflect on your story, values, audience, offerings, and long-term goals. We’ll discuss these during our kickoff call, so having clarity beforehand will help us begin the week with focus and intention.

6. Decision-Maker Availability: Please appoint one final decision maker who can be available during the sprint who can provide clear, consolidated feedback on behalf of the group.

DURING YOUR SPRINT

Your participation is an important part of the Brand Design Sprint. While our team will be fully immersed in designing your identity, we’ll rely on your timely feedback to keep the project moving forward. Please plan to check your email regularly, attend all scheduled meetings, and provide clear, consolidated feedback by the requested deadlines.

MONDAY | KICKOFF + CREATIVE FOUNDATION

We’ll begin the week with your Project Launch Call. Together, we’ll review your questionnaire, discuss your business and audience, clarify the vision for the brand, and answer any remaining questions before the design process begins. Following the call, our team will begin developing the visual foundation of your brand, including:

• Custom mood board

• Initial color palette options

• Typography options

• Overall creative direction

Your first presentation will be delivered Monday evening (HST). Please review it and submit your consolidated feedback by Tuesday morning (HST).

*Client participation: Attend the Project Launch Call, remain available for questions, and provide feedback by Tuesday morning.

TUESDAY | INITIAL LOGO DIRECTIONS

Using the creative foundation established on Monday, we’ll begin developing the initial logo concepts and exploring how your brand can come to life as a cohesive visual identity.

Your Tuesday presentation will include:

• Refined color and typography direction

• Initial primary logo concepts

• Supporting logo, icon, or submark ideas

You’ll review the presentation and provide consolidated feedback by the end of the day. Your feedback will help us identify the strongest direction to refine during the remainder of the week.

Client participation: Remain available for questions and provide feedback by the end of the day.

WEDNESDAY | MIDWEEK REVIEW + IDENTITY DEVELOPMENT

We’ll meet for a Midweek Review Call to discuss the initial concepts, answer questions, and confirm the strongest creative direction. By this stage, the primary color palette and typography should be approved so we can focus our remaining time on refining the logo suite. Following the call, our team will further develop the selected direction, including:

• Finalized color palette and typography

• Finalized mood board and supporting visual direction

• Refined logo suite

An updated presentation will be delivered Wednesday afternoon, with feedback due by the end of the day. Wednesday is the final opportunity to request significant changes to the approved creative direction.

Client participation: Attend the Midweek Review Call, remain available for questions, and provide feedback by the end of the day.

THURSDAY | FINAL REFINEMENT + APPROVAL

Thursday is dedicated to thoughtfully refining the selected identity. At this stage, we’ll make focused adjustments based on your Wednesday feedback, ensuring the logo suite feels polished, cohesive, and ready to represent your business. Because the creative direction has already been established, Thursday is intended for refinement rather than introducing entirely new concepts or directions.

Your final identity presentation will be delivered Thursday afternoon. Please review the presentation and provide final approval by the end of the day so we can prepare your guidelines and files on Friday.

Client participation: Remain available for questions, review the final identity, and provide approval by the end of the day.

FRIDAY | FINAL WALKTHROUGH + FILE DELIVERY

We’ll conclude the week with your Final Brand Launch Call! During this meeting, we’ll walk through the completed identity, explain how the logo suite should be used, review the core brand guidelines, and answer any remaining implementation questions. Following the call, our team will complete the final file preparation and package everything for delivery.

Your completed Brand Design Sprint includes:

• Custom Mood Board

• Font Selection

• Color Palette Selection

• Core Logo Suite

• Core Brand Guidelines

• Digital File Delivery in PNG, JPG, and SVG Formats

• Final Brand Launch Call

Your files will be delivered digitally through a shared Dropbox folder by the end of the day.

Client participation: Attend the Final Brand Launch Call and receive your completed brand files.

COMMUNICATION + FEEDBACK

Because your brand is created within a single focused week, timely communication is essential. We ask that you:

• Check your email regularly throughout the day

• Respond promptly when our team has a question

• Provide clear and consolidated feedback

• Gather input from all decision-makers before responding

• Meet the feedback deadlines outlined for each day

Feedback should focus on whether the work reflects your brand, connects with your audience, and supports your goals. We’ll always welcome honest questions and thoughtful input, while also helping you evaluate each decision through a strategic design perspective.

Delays in communication may affect how much can be completed within the reserved sprint window and could result in an adjusted delivery timeline or additional costs.

IF TIMING OR FEEDBACK IS DELAYED

We understand that unexpected circumstances can occasionally arise. If illness or another unavoidable conflict prevents you from providing feedback on schedule, please let us know as soon as possible.

In the case of a delay outside the control of your team or our team, Friday may become an additional design and feedback day, with the Final Brand Launch Call and file delivery moving to the following Monday. This contingency does not extend the active design period beyond the end of Friday.

If feedback is substantially delayed or additional revisions are requested after the sprint window, the remaining work will be scheduled based on availability and billed at our standard rate of $150 per hour. We will always discuss the additional scope and receive your approval before beginning billable work.

FINALIZING YOUR SPRINT

Once you’ve approved the final identity, we’ll prepare your logo files and core brand guidelines for delivery. Your guidelines will provide direction for using your logos, colors, and typography consistently as you begin implementing the new identity. Final approval indicates that the identity is ready for file preparation. Any design changes requested after final approval or after the sprint concludes will be considered additional work and scheduled based on availability.

NEED SOMETHING ELSE?

Many clients continue working with us after their sprint, and we’d love to continue supporting your business as it grows! Once your core identity is complete, we can help bring it to life through packaging, stationery, print materials, social media graphics, website design, launch materials, and other brand-aligned design needs.

Additional services are not automatically included in your Brand Design Sprint. Depending on the scope, they may be billed at our standard rate of $150 per hour or quoted as a separate custom project. All additional work will be discussed and approved before it begins.

ADDITIONAL NOTES

Project Scope: Your Brand Design Sprint includes only the deliverables outlined in your proposal and contract. Any additional concepts, deliverables, or design requests outside the agreed scope may require additional time and will be quoted separately.

Rescheduling: Because your sprint week is reserved exclusively for your project, all booking payments are non-refundable. If you need to reschedule, please contact us as soon as possible. We’ll do our best to accommodate requests made more than 14 days before the sprint begins, based on availability. New dates cannot be guaranteed.

OUR COMMITMENT

During your Brand Design Sprint, we’ll bring our full attention, creativity, and care to your project. We’ll communicate clearly, guide you through each stage of the process, honor your time, and approach every creative decision with intention.

We believe meaningful branding is about more than creating something beautiful. It’s about translating the heart of your business into a visual identity that feels recognizable, authentic, and built to grow alongside you!

Thank you for trusting us with your business. It truly means the world to us.

WE’RE SO GLAD YOU’RE HERE

We’re genuinely excited to spend the week creating something meaningful together. Our hope is that the experience feels organized, collaborative, and enjoyable from beginning to end, and that when Friday arrives, you have a brand you’re incredibly proud to share with the world.

Let’s make something beautiful together!