Farwest Coffee Kaua’i

PROJECT

Brand Identity Design

COMPANY

Farwest Coffee

Brown background with the words 'Kauai, HI' and 'Far West Coffee' and 'Est. 2022' written on it.
Collage of interior design elements including textured wall, surfboards, latte art coffee on a wooden tray, abstract ceramic sculptures, sandy beach, and various tiles and fabric samples.

VIBE

Earthen / Paniolo / Hand Poured / Surf Trip / Hawaii

INDUSTRY

Coffee Shop

Embossed symbols of a flower with five petals and a stem, along with the letters 'F' and 'W'.
Close-up of a white ceramic coffee cup with speckled brown rim, placed on a textured beige fabric surface.
Design with the text 'Far West Coffee' and circular phrases 'More than coffee, farwest coffee poured on Kauai' and 'Shop Kauai, Hi Coffee' with a logo of a coffee plant.
Brown background with white text reading: 'More than coffee, Farwest Coffee, poured on Kauai'

Project Scope —

Far West Coffee Kaua’i is a coffee shop concept planned to open on the west side of Kaua’i. Founded by the Keala Foundation, Far West’s vision is to create a space where community and great coffee come together.

We partnered with the Keala Foundation on a brand package that included brand development, logo design, brand elements, and the initial vision/designs for merchandise. Excited to see it come to fruition one day!

Silhouette of a large trophy or cup with a pedestal base

Forma Made is a Hawaii based creative studio specializing in strategic brand design and development.