Guava Jammies

Guava Jammies is a māmā-founded, ʻohana-run aloha wear brand based in Mānoa Valley on Oʻahu. Rooted in a deep love for Hawaiʻi, family, and thoughtful living, Guava Jammies creates vibrant, easy-wear pieces that are gentle on keiki, gentle on the earth, and designed to be worn, loved, and passed down. Their signature aesthetic is inspired by childhood memories in Hawaiʻi, from shave ice colors to vintage palaka, resulting in clothing that feels joyful, modern, and deeply personal.

We partnered with Guava Jammies on a comprehensive brand identity that included brand development, logo design, and a full visual brand suite. This project was especially fun to bring to life, giving us the chance to play with a bright, expressive color palette and organic, kid-friendly shapes while still creating a system that feels intentional and elevated. The result is a cohesive brand that reflects Guava Jammies’ heart, creativity, and vision, with room to grow into future collections.